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售價:1311  |
詳細資料ISBN：9780273790013 叢書系列：管理會計 規格：平裝 / 864頁 / 普通級 / 單色印刷 / 16版 出版地：台灣 內容簡介 1.UNDERSTANDING WHY: MOST MANAGERS WOULD LIKELY AGREE THAT UNDERSTANDING CONCEPTS IS MORE IMPORTANT THAN MEMORIZING TECHNIQUES. THIS TEXT FOCUSES ON WHY COMPANIES USE VARIOUS TECHNIQUES, RATHER THAN HAVE STUDENTS BLINDLY APPLY THE CONCEPTS. 2.SEEING THE CONCEPTS IN MANY AREAS OF THE FIELD: ALL BUSINESS SECTORS DISCUSSED. THE CONCEPTS FOUND IN THIS TEXT DO NOT SOLELY APPLY TO LARGE CORPORATIONS, WHICH IS WHY NONPROFIT, RETAIL, WHOLESALE, SERVICE, SELLING, MANUFACTURING, AND ADMINISTRATIVE SITUATIONS ARE ADDRESSED THROUGHOUT. 3.PRESENTING THE BASICS UP-FRONT: THE CORE CONCEPTS AND PRINCIPLES ARE EXPLAINED IN THE FIRST FEW CHAPTERS AND ARE THEN REVISITED, WHERE APPLICABLE, AT MORE COMPLEX LEVELS THROUGHOUT THE REMAINDER OF THE TEXT. COVERING THE FUNDAMENTAL CONCEPTS IN THE FIRST FEW CHAPTERS HELPS TO EQUIP STUDENTS WITH A FOUNDATION THAT THEY CAN USE TO APPLY TO THE MORE CHALLENGING MATERIAL. 4.TAKING OUT THE GUESSWORK: REAL-WORLD BUSINESS EXAMPLES ARE PROVIDED SO THAT STUDENTS DON’T HAVE TO IMAGINE HOW TECHNIQUES WILL WORK IN TODAY’S BUSINESSES. THESE EXAMPLES—WHICH ARE DRAWN FROM ACTUAL COMPANIES THAT STUDENTS KNOW AND TRUST SUCH AS STARBUCKS, BOEING, AT&T, MCDONALD’S, AND MICROSOFT—ARE PRESENTED WITH RELEVANT SUBJECT MATTER, CLEARLY AND ACCESSIBLY, THROUGHOUT THE TEXT. 作者簡介CHARLES T. HORNGREN 現職：STANFORD UNIVERSITYGARY L. SUNDEM 現職：UNIVERSITY OF WASHINGTONWILLIAM O. STRATTON 現職：PEPPERDINE UNIVERSITY |
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